Fuel 10k and Surf Europe are offering one lucky so-and-so 6 month’s supply of the radical new performance breakfast range – and 500 pounds sterling.

Breakfast – as your mum surely told you – is the most important meal of the day. And no breakfast is more important then the pre-shred breakfast.

If you’re gonna be nailing those 4-hour sessions in perfect surf, if you’re gonna be tackling the oceanic gnarl, redefining the limits of performance with that perfect blend of performance vigour and casual style aplomb, you need to put the best possible breakfast products into your rig.

Enter Fuel 10k, specifically designed around action sports athletes, to help provide the fuel for your body to perform. Named after the popular theory that excellence in any endeavour requires 10 000 hours of purposeful practice, Fuel10k provides your body with the nutrition to stay out in the lineup longer, rack up the water time, and so get better, faster.

Did we mention it tastes amazing? Like a thousand angels crying on your tongue!