Surf Shop Expo 2007, 4th-6th September 2007, Westpoint Exhibition Centre, Exeter, Devon

After a wet summer, there’s fresh inspiration for retailers as Surf Shop Expo 2007 opens its doors for business. The show combines the best in hardware, footwear, streetwear, swimwear, eyewear and accessories, and new exhibitors are still booking up for the UKs leading trade show for the boardriding industry.

Brands already showing include Saltrock, Protest, Mambo, O’Neills Wetsuits, Merrell, Reef, Firewire Boards, Alder Bodyboards, Blend, Onfire, Etnies, Patagonia, Ezekiel, Animal, Billabong, Crocs, Headworx, Chupa Chups, Ollypop Surf Towels, Birkenstock, Vision Streetwear and many, many more.

Recent new signings include Edo a fresh new brand launching at Surf Shop Expo. Influenced by the underground skate scene in London and the cool laid back lifestyle of the South Coast, Edo brings inspirational designs to be worn, not ignored.

Building a retail presence in the UK, with their Spring/Summer 2008 range, is Avalaan. An art inspired lifestyle and snowsports apparel brand, Avalaan offers premium quality casual and technical clothing and accessories.

Newcomer F-One is showcasing the brand new 2008 F-One Bandit (Delta C-Shape) Kite. Sale samples are only just arriving in the UK – see it first at Surf Shop!

Following their successful launch into wholesale this summer, specialist surf photographers Extremeboardshots.com offers a fantastic collection of surf–based images available both as standard stills, and on canvas. Visit the Extremeboardshots trailer in the Pavilion to see the full range.

As well as the hot line up of big name exhibitors and niche lines to see at the show, visitors can watch live skate demonstrations by Street Surfing, listen to music from the Pacha Wagon, rest their feet in the Pavilion Café and enjoy refreshments from the barbecue.

For a full brand list and information about registering for free entry visit www.surfshopexpo.com.