St Agnes, North Cornwall, UK – September 27
Finisterre – the first surf brand specializing in technical apparel is launching the greenest and most ethical technical product line globally. “It has taken six years of tough margins, inspiring individuals and masses of community support to achieve this 07/08 range this coming year’, said Tom Kay, Finisterre founder.
The range consists of an exclusive never before seen, Limited Edition, bio-mimetic waterproof fabric, that is more breathable and comfortable than any other waterproof on the market. Recycled polyester, lightweight ribbed insulation piece, a polycotton jacket impregnated with beeswax, providing weatherproof protection all year around with a fitted and casual style. In addition to the new fabrics, Finisterre would like to welcome MAPP merino to the range, ethically sourced New Zealand merino in the form of a hooded sweat shirt and long sleeve crew sweat shirt.
The brand, its NEW product range and pioneering spirit have been noticed by many and as a result, Finisterre has been invited to present their findings and achievements at two major global events this coming year, the Rite-Group Conference (www.ritegroup.org) and Good Profit Event (www.whatifinnovation.com/whatiflive). The events will be rallying some of the largest business and individuals in the global arena like M&S, Timberland, Nike and Patagonia, as well as a keynote speech by Al Gore (An Inconvenient Truth and Ex-Vice President of America). “We’re the only brand presenting at these global events whose bitten the bullet and decided to pull out of China, apply the most stringent environmental and sustainable decisions into our product line and to be invited is an achievement to all those involved in the Finisterre community”, said Ernest Capbert, Finisterre marketing director.
The range arrived this week, pre-orders have been taken and they’re available fresh off the lorry, to view the range and order, Click here.
For information: www.finisterreuk.com
Phone: +44 01872 554481