It’s been year and a bit since Kelly Slater’s split from Quiksilver, and his new clothing label Outerknown is finally ready to leave the cotton/rumour mill and hit the shops. The brand’s first range of clothing — designed by Kelly’s business partner John Moore, who was recently named American GQ Best New Menswear Designer — is due for release in the next week or two. Price-wise, safe to say we’re looking at the more expensive end of the spectrum. A beanie hat, for instance, will be retailing at $95 USD (see below). It does look like a jolly nice hat though, and more importantly will have been made using the most sustainable materials and methods available. Here’s what Outerknown say about themselves on their website:
This Is A Clean Slate
The name Outerknown references the furthest reaches of our knowledge today. As designers, it challenges us to build better, more sustainable products. As producers, it asks us to lift the lid on our supply chain bringing the consumer along on our journey to transparency. As storytellers, it enables perpetual evolution of our brand vision. As athletes and performers, it pushes us to formerly impossible levels. And as global citizens, it offers the opportunity to observe this multi-cultural world we live in and bring together seemingly unconnected people and ideas for the purpose of discovering the next Outerknown.