Surf Europe RVCA - Surf Europe

RVCA

July, 2001 saw the RVCA brand’s birth in Pat Tenore’s garage, as he went in partnership with friend and Hawaiian pro surfer, Conan Hayes.

The original concept of the brand was to integrate different subcultures within one brand. This means working with friends and family to make RVCA a lifestyle brand that would provide a platform (the Artist Network Program) for like-minded people to create great art, while getting recognition for their contribution and involvement, something that seemed to go unnoticed for artists in the past.

It worked, and this still is a core feel from the brand to unite creative people and for everyone to coexist. The brand name represents the meaning behind the Chevrons (VA), which represents the balance of opposites. It’s a design driven brand, that still represents its active-lifestyle roots.

In 2010, the Cali based RVCA brand was sold to Billabong International.

Videos

Newsletter Terms & Conditions

Please enter your email so we can keep you updated with news, features and the latest offers. If you are not interested you can unsubscribe at any time. We will never sell your data and you'll only get messages from us and our partners whose products and services we think you'll enjoy.

Read our full Privacy Policy as well as Terms & Conditions.

production