For those of you into the outdoors scene and living in the UK, you’ll probably have heard of Howies, in fact you probably own some of their stuff. They make some of the nicest casual clothing out there, and it can take a pasting too. Anyway, they’ve launched a new T-shirt company, which is kind of similar to ALLMIGHTYS and embraces the whole user generated shinanigans. You can design your own T and sell it through them, or buy someone elses design. Get enough interest, you make a few shillings and everybody’s happy. It’s a cool concept so check out TEEPAY.

Do you see what they did here?