It’s gone a little quiet on the competition front, although I guess the meaty swell predicted for Western Ireland might generate some news. In the meantime, check out the latest threads from O’Neill
With fresh vibrant colours throughout, this collection from O’Neill is not only celebrating the upcoming Spring/ Summer season, but also reflecting the new trends and looks. This idea is also carried through to new shapes and patterns in the collection – all of which are given a signature O’Neill twist, harking back to the Santa Cruz heritage of the brand.
Innovation – another defining factor of O’Neill – continues throughout this collection. The development of the Hyperfreak boardshort is one of the most exciting innovations in the industry this season. Also keeping in this theme is the Hyperfleece – a technical development allowing the wearer to stay out longer amongst the elements that little bit longer.
About O’Neill: O’Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O’Neill’s set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first ever neoprene wetsuit and surf leash, to the world’s first stitchless boardshorts and range of groundbreaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.
Today, O’Neill can be found the world over. In touch with its rich heritage and the universal stoke of boardriding culture, O’Neill will always be committed to progressing that evolution and growing its reputation as one of the world’s leading youth lifestyle brands.