Reef Turns 25. Vote for your favourite Reef girl.

Reef are celebrating their 25th Birthday and are marking the occasion with the launch of a micro-site where you can view a timeline of Reef highlights and vote for your favourite miss reef model. If you or anybody you know fancies doing a spot of modelling, check out our Staff Lady comp HERE.

Reef is turning 25, and we are honoring the occasion with the launch of a 25th celebratory micro-site on A historical timeline of Reef highlights, a feature on the re-released “Original Striped Smoothy” as well as a gallery of the 25 best Miss Reef’s of all time are glorified on the micro-site. Set to launch June 15th, 2009, please visit for the full experience.

November 26th, 1984, is known as “Saint Reef” day. This fateful day, Fernando and Santiago visited a factory in Brazil and made plans to create Reef sandals. With $4000 in capital, the brothers set out to design the best active lifestyle sandal on the market.

Reef’s VP of Marketing, Kevin Flanagan, states, “We couldn’t let this milestone go by unnoticed. The micro-site is the perfect way to share our heritage, brag a little about our world-class athletes and re-visit some key highlights of Reef’s rich twenty-five year history.”

One of the major highlights in Reef History is Miss Reef, a unique icon in the global surfing community. Flanagan continues, “Miss Reef has always been at the cornerstone of our brand. This anniversary was the perfect time to pay homage to her, as well as give back to her loyal fans.”

The 25th Micro site will give those fans a chance to cast their vote through to determine the #1 Miss Reef of all time. Surfline CEO, Jonno Wells, comments, “Our users have long appreciated Miss Reef’s iconic image. We expect this event to be one of our most successful promotions in terms of shear amount of unique and repeat visitors.”

Once fans have voted for their favorite Miss Reef, they will also be entered for a chance to win a dream trip to be a guest judge at the Miss Reef contest in Panama.

To find out more about the Miss Reef vote, our history, our riders, our product including the re-release of the very first sandal, the Original Reef Smoothy, please visit


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