DVS Got Jordy Smith Laced Up!

DVS Shoe Company is proud to welcome Jordy Smith to  the team. Smith, at just 19-years old, hails from Durban, South  Africa, has been the focus of the surf world the past six months as  a highly coveted young talent. “Jordy’s the most exciting rookie to  hit the World Tour since Slater!” said Brandy Faber, DVS Surf Brand  Manager.

Smith absolutely crushed the ASP World Qualifying  Series (WQS) in 2007 setting an all time points record with 14,575.  His best seven results averaged an amazing 2,082 points per event,  which included wins on four different continents. Smith’s other  achievements include the 2006 ASP World Junior Championship and the  2007 ISA World Junior Championship. “Jordy has already done damage  as a wild card on the ASP World Tour and coming in as the highest  seed off the WQS should really help his cause in 08,” Faber added.   “I’m really excited to join DVS, they are a great  group of people and a core brand. What more could you ask for!” said  Smith. Jordy has been busy designing his DVS signature sandal, which  will be available at retail in 2009. “I really like putting in the  effort in designing my flop, after all it will have my name on it!”  Smith added.  With the ASP World Title being dominated by  Americans, Australians and Hawaiians over the past 30 years only  time will tell if Smith can follow in the footsteps of World  Champions Shaun Tomson and Martin Potter by bringing the title back  to South Africa one day. South Africa has always produced great  surfers and it has always been hard for them traveling  internationally, but Jordy is leading a new generation of Bru’s that  are sure to shake up the rest of the world. One thing that is  certain, 2008 will be one of the most exciting years in history on  the ASP World Tour!


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