I’m a woman, hear me roar!

Cori Schumacher

Age: 36
From: Huntington Beach, California

While Cori Schumacher has never stripped for the cameras, the three-time ASP longboard champion has repeatedly spoken out about the subject of sex in surfing and the portrayal of women in the sport. And she’s not a happy bunny! Clichéd and limiting, she also believes the sport has been commodified into a fashion lifestyle.

With athletes being sponsored at ever-younger ages, the California former world champ (who’s refused sponsorship throughout her own career) argues that brands are able to influence self-sexualization without much resistance. In her mind “The female surfing image is created by sponsors, socialized into young surfers and then sold as ‘authentic’.”

Ever heard girls say something along the lines of “I’m just doing what I do” or “Just wearing what I wear”? Well, it turns out they’re not! Yep, we know, it’s confusing but then so was The Matrix.

Next week: it’s the men’s turn!


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