Could you walk away from 100 million dollars? Bob Hurley did, and in doing so made one of the boldest moves in surf industry history. The fourth and final chapter of The Ripple Effect, is the story of the meteoric rise of one of the biggest surf brands in the world and a testament to the reality of the American dream.

These days, Hurley is known as a mega-brand, an archetype for all other hopeful companies to follow – but it wasn’t always so. Hurley was once the humble brainchild of a forward-thinking, passionate, sometimes eccentric and always intelligent man. His name is Bob Hurley and he changed the surf industry. In this episode of The Ripple Effect, Red Bull tell Bob’s story.