Quiksilver — all of a sudden so punk, so rock & roll, so raw, so . . . radical! And this last adjective isn’t limited to the marketing campaign which admittedly is rather sexy but extends to the surfing; we refer you to Leo Fioravanti’s whopping backside rotation at 1:25.

Here’s the spiel:

“They came from every corner of the globe. Boardriders united by the mountain and the wave. Traveling from Australia, America, Indonesia, New Zealand, Mexico, Hawaii, France, Morocco, Tahiti and Spain. 16 frothed-out international grommets here to share the line up with their heros. The future of Championship Tour surfing; Mikey Wright, Zeke Lau and Leo Fioravanti. Current World Title runners; Jeremy Flores, Matt Banting, Wiggolly Dantas and Kanoa Igarashi. The legends of the sport; Matt Hoy and Mark Richards, here to make sure surfing still has rock & roll. Power surfers, big wave surfers, and skaters who are now committed surfers… all on Gold Coast shores.

“They came to get stoked and feel the high. The same high we all get from the ocean. The one we get from the cheer of the crowd or the hoot of a friend down the line, just as we drop in. And although the salt has washed off, the scaffolding has been pulled down, and the crowds are returning to normal, the buzz is still here…they were some Radical Times.”