The backdrop for the event is a fierce battle for the title of World Champion 2010 amongst the elite men who have been reduced from 45 to 32 by virtue of the new rules of the ASP. This crown will be fought over between Kelly Slater (USA), current world n°1, who is at the pinnacle of his sport and is chasing an historic 10th title and the young South African prodigy, Jordy Smith, ranked number 2 in the world after Trestles (California). As well as the Australian
Taj Burrow (number 3 in the world) and constantly searching for a world title, the Californian Dane Reynolds (currently 4th) and the reigning World Champion, Australian Mick Fanning (5th), all of whom are closely divided on points after Trestles and will be throwing themselves into the mix.
Set to take place at the end of September/beginning of October, which is the peak time for great swells on the Basco-Landaise coast, the Quiksilver Pro France has, for almost a decade, been one of the most appreciated and most followed events on the ASP World Tour, attracting huge crowds on the beaches and an Internet audience via live transmissions.
Over the course of this 7th event on the elite mens’ ASP pro circuit 2010, Quiksilver has arranged a programme of numerous other events. There will be a splendid opening night on Saturday 25th September organised by DC and Quiksilver, consisting of an FMX show from the best riders in the world including Robbie Madison (Aus) and Nate Adams (USA), as well as a live video/DJ show mixing images of surf/skate and snow in an unedited production along with the most anticipated viral video of this year: Gymkhana 3, with the driver (and co-founder
of DC) Ken BLOCK in person. The night will be followed by a series of live concerts presented by Orange with a programme including the band OUTLINES who will play before the current electro/rock sensation, JAMAICA. The evening will climax to the funky sounds of DJ BREAKBOT.
Other key events over the period will be the final of the Quiksilver King of the Groms (an important competition for surfers aged 16 and under), as well as the European premiere of the most eagerly awaited surf movie of the year ‘Scratching the Surface’ featuring the young Quiksilver team rider star, Julian Wilson.