You don't have to lose your sponsors to become an eco-warrior with puritanical zeal, but it sure helps.
Irish gnarl prince Fergal Smith didn't have his Road to Damascus moment sitting in business class on swell chase to a far flung locale, he had it somewhere among the deep green bosoms of his Irish heartland.
And despite previous carbon-guzzlin indiscrepancies about the planet, these days, Ferg's focus is home. Home to grow organic veg to nourish his vegan intestines, home to surf the thunderous swells of Celtic thump.
With a penchant for somewhat fruity equipment, incredible tubes and a refreshingly savoury take on the surf game, Fergal remains one of the most interesting characters European surfing has ever produced. Check out the trailer to his forthcoming Growing webisodes... the real thing looks set to be a cracker.