To celebrate their first semester as new ASP world tour umbrella sponsor, Samsung have just unveiled their first surf commercial. As well as featuring the likes of world tour competitors Stephanie Gilmore, Kelly Slater, Gabriel Medina, Mitch Crews and Johanne Defay, there's a bunch of footage of amateurs taking to the sport for the first time with the tag line running "Every Day is Day One".

The advert's release also coincided with the appearance of Kelly, Gabriel Medina, Julian Wilson and a few others on the US Today show to announce the beginning of the up-coming US leg of the tour at Huntington Beach.

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