Rhythm have opened a surf marketing brand house in SW France and had a shin dig to celebrate that fact this very week!

Rhythm brings together a unique group of designers, artists, musicians, surfers and snowboarders with a shared dream of creating a livelihood doing what they love. Drawing on influences from the worlds of art, music, lifestyle - past, present and future.

Rhythm speaks to surfers, skateboarders and snowboarders who still regard the art of riding as creative self-expression, who yearn for new frontiers over the well-worn path.

When I first saw this pic the first thing I thought about was one of those gnarly Vice fashion do's and don't s captions...

Yearning for new frontiers

Why so serious?

Artists! Musicians!

Find out more about the Rhythm, by having a peep at their site here

This is slender antipode Rhythm muse Harrison Roach. He weren't at the party, coz he was being the sound of change on a Neal Pur Jr singlefin channel in Bali. He does it well!