Just received this press release and competition courtesy of the guys at Reef and Volkswagen. Not only do you get to watch the Reef team travel through Europe, surfing, partying, BBQing etc. you can enter this comp and win that van. Sounds pretty damn good to me. Get on it!
VOLKSWAGEN Presents the Reef FREE Tour ‘09
Reef Europe are delighted to announce a co-branding partnership with Volkswagen France Utility Vehicles as the presenting sponsor of the Reef FREE Tour 2009.
This year is the 25th anniversary of Reef, an action sport lifestyle brand with it’s history deeply entrenched in the sport of surfing. Even before Jeff Spiccoli (Sean Penn) fell out of his Kombi in the classic scene of Fast Times At Ridgemont high, the Volkswagen California Van had long been an iconic vehicle amongst the surfing community – synonymous with the spirit of adventure, cultural discovery, friendship and good times. The marketing of both Reef and Volkswagen California vehicles reflects this spirit of freedom. The idea of these two brands working together on an event seemed like a perfect way to capitalize on that existing brand synergy.
Reef Europe’s Marketing Director, Simon Wootton, had the following to say.
“The objective of the Reef FREE tour is simple. Reef wanted to try and do something a little different this summer and create an authentic online event that appeals to anybody who has ever dreamed of being FREE! Freedom is all about having choices and the possibilities these choices inspire within us. FREE represents a message / mindset that resonates with our core market, but also invites the uninitiated to identify with our brand. The Reef FREE Tour presented by Volkswagen Utility vehicles is an event that will ultimately offer one very lucky individual the chance to be FREE!”
This summer, from June until the end of September, the Reef team shall be traveling all over Europe in their VW California Beach van, surfing and wakeboarding – but also enjoying some down time. All the action shall be documented permitting you to see how the Reef athletes like to enjoy their FREE time: playing music, beach bbq’s, relaxing, visiting festivals, fishing, partying etc. Follow their adventures on the event mini site www.freetour.europe.reef.com and download all the podcasts / slideshows.
Beginning June, simply register your details on the mini site www.freetour.europe.reef.com and upload your video depicting what being FREE represents to you. Be creative, throw in a dose of humour, but most of all have fun with it! At the end of August, the three videos with the highest number of votes shall be considered the finalists. A distinguished judging panel including ASP Dream Tour Reef athletes Tim Boal and Mick Fanning, shall have the final say as to which video best captures the spirit of freedom. The producer of the winning video shall be invited to the S.W France at the end of September for an official party where the Reef team riders shall hand the winner the keys to the Volkswagen California Beach van and the road to freedom!
Stay tuned for more event information next month …