The very talented Messrs Malloy: Keith & Chris; Dan. Photos: Burkard.

OK, there’re three of them so it’s not really fair, but hey. They were raised on a ranch and know how to lasso and brand cattle and that kind of cowboy man shit. The best surfer is undoubtedly Dan, while Chris and Keith earned solid haole Pipe reps in the 90’s before diversifying. As filmmakers, Chris teamed up with Jack Johnson to make Thicker Than Water in ‘99, while Keith’s recent bodysurf ode Hell or High Water bears similar hallmarks of quality. Shunning lucrative sponsporships for more ethical yet significantly more modest deals with Patagonia a few years back makes it even harder to dislike these three bros.