MUNDAKA, Spain, October 5 — The Top 45 surfers in the world are
using their own site to bring daily local
swell reports to viewers all over the globe.

World Professional Surfers CEO Jake Paterson says: “Pretty much
wherever you live – from the Gold Coast to the Ivory Coast – you
can go to our site and check what’s happening at your local,
without paying a cent.”

The pros have been tailoring the swell report function with
meteorological buffs from Magic Seaweed for over six months, and
according to Jake: “The deal seemed logical, they’re the best
at what they do and they’re truly international, just like us.

“These guys have built a solid rep by sticking to being useful,
they don’t believe in exposing breaks, but just providing
extremely high-tech data and making it easy to use.”

Current World #6 Pancho Sullivan adds: “The reports are dead
accurate and allow surfers to get involved and customise their
personal settings, while checking out what we’ve been up to
each day as well.”

It’s a win-win situation for Magic Seaweed according to MSW
director Ryan Anderson: “In return, we get to run news and
exclusives from the pros on our site, which is a bit of a coup.
It’s a way we can both extend our reach.”

“We have a huge amount of traffic each month and there’s heavy
demand for us in running exclusives from the best surfers in the
world; the blogs, free surfing and other behind-the-scenes

ABOUT WORLDPROSURFERS.COM is the media arm of the surfers’ union
World Professional Surfers (WPS), the only body representing
professional surfers themselves. All surfers on the World
Championship Tour are signatories of the organization. The maxim is to deliver exclusive surfing
coverage and innovative content, and to feature the latest news
and footage in order to increase the connection between the pros
and the surfing public. Also to work with surfing organizations,
core and non-core industry, and all media in providing a clear,
fresh and unified voice.


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