SEW'N SING were too. Two friends, Erika Susperregui and Eli Saez, thus decided to simply make their own. So they began sewing together different patterns of fabrics mixing stripes, floral, all-over or color-block. Customizing as it were. Bored of the mass-produced monotony found in your average surf shops.
And there's nothing stopping you grabbing a needle n' thread and making your own personalized hand-made board and wetsuit bags either. Or otherwise you could just buy one of Eli and Erika's. For more on their designs head on over to www.sewnsing.com.