O’Neill is proud to announce the launch of its new global website www.oneill.com.

The new website provides visitors with fast and super-easy access to the world of O’Neill, and features the latest in functionality and design. As well as showcasing O’Neill’s latest collections, international events and team riders, the site also provides direct access to O’Neill TV – perfect for when it’s flat.

Created by Achtung! – the award-winning digital agency based in Amsterdam – the site stands out from the crowd by featuring tons of mind-blowing large format imagery. One thing’s for sure: big is most definitely best when it comes to finding out more about the likes of O’Neill team rider Jordy Smith, the upcoming Cold Water Classic Series and the latest products, including the new Hyperfreak boardshort and ’09 wetsuit line.

For the first time ever O’Neill offers a separate dedicated area of the site for girls – with its own unique design and content. The O’Neill girl’s site showcases all the latest teamrider news and blogs, as well as new collections and trends.

And then there’s the Heritage section, giving you the lowdown on Jack O’Neill – the man who founded O’Neill way back in 1952. Over the years, Jack has been responsible for some of the industry’s most groundbreaking inventions and innovations, including the wetsuit. For those wanting to unearth a little more about the O’Neill story, this new section is all you need.

Eppo van Berckelaer, Global Marketing Director at O’Neill, said: “We’d just like to take this opportunity to welcome everyone to our new global website. The site provides visitors from all over the world with a really consistent, innovative and premium online experience, and we invite you to check it out and explore all of its new features and content. Enjoy!"