Sussex Inlet NSW Australia September 17, 2007 – Ocean and Earth Australia Pty Ltd, one of Australia’s leading privately owned core surf brands, are proud to announce today, that it has brought onboard John Sayers, along with senior staff as major private investors.

Ocean & Earth, which is one year into a five year global expansion plan, will further accelerate its growth both in the domestic and international markets with new capital injection.

Founder of Ocean & Earth - Brian Cregan, will remain as equal major shareholder and Chairman. The company which has operated for over 25 years selling O&E branded surf and snow accessories and apparel to 20 plus countries worldwide, has previously relied on organic growth. Ocean & Earth is one of a few remaining independent surf & snow brands to survive in a market now dominated by public companies.

John Sayers, a new shareholder of Ocean & Earth grew up surfing the waves of the south coast of NSW, Australia and is a passionate surfer, snowboarder and pilot who has followed the growth and culture of Ocean & Earth for years. John was one of the founders & shareholders of Regional Express Airlines and is also involved in large property development portfolios. John brings a new direction to Ocean & Earth with his close personal involvement within the surf and snow markets. John’s previous successful business experience will help Ocean & Earth grow even stronger in the future.

Brian Cregan today also announced the appointments of the new CEO’s for the Australian and International companies.

Existing Chief Financial Officer for Ocean & Earth Australia, Phil Mewett, has been promoted to Chief Executive Officer for Ocean & Earth Australia Pty Ltd.

With focus on growing the International operation, existing Chief Operating Officer for Ocean & Earth Australia, Paul Munten, has been promoted to the Chief Executive Officer for Ocean & Earth International Pty Ltd.

Ocean & Earth’s stronger brand presence in the USA and selected European countries, along with improving Australian market share, are Ocean & Earth’s Group foremost priorities. Marketing to gain maximum potential from an already strong existing product range will be the major focus to building the companies even stronger solid reputation as a genuine surf and snow brand on a global scale.

“One thing that will not change is when there are waves we will be surfing and the only suits will be wetsuits" stated Brian Cregan, Chairman of Ocean & Earth Group of Companies.

www.oceanearth.com.au