Insight’s 2008 campaign: ‘Good Morning Pluto’

Insight officially launches its newest global campaign ‘Good Morning Pluto’. Read on to discover more about the making of this campaign and check out our new look website where you’ll find newly added team bios and photos, latest clothing as well as ‘Good Morning Pluto’ posters and surf and skate trailers. .

Surf Campaign

Featuring Kai Otton, Luke Stedman, Warren Smith, Jared Mell, Made Lana & Malia Jones

With the help of his brother George, ::Insight’s marketing creative director Steve Gorrow packed up and shipped out to Bali to “make a ghetto submarine and take it on a magical surfing safari”. Together the two brothers embarked on and conquered the massive feat of building on land and beneath the sea. No easy task – water and sand are a bitch to deal with, they always complain, storm off into the horizon muttering something about “this wasn’t in my contract”. But Steve’s savvy, and pulled in the help of Aquaman; a bonafide ‘wave whisperer’, a man with gills who spent his days hanging on the ocean floor helping put Steve’s vision into place (and loosing a fin or two in the process). The results are a wave of wondrous new images (thanks to Dustin Humphrey) of what the ::Insight surfers uncovered when the graffiti trashed submarine launched – ocean dinner parties, terror spikes, alientoon eggs, Malia Jones in a bikini traveling on a giant lobster and a crazy bunny in an underwater cinema.

Welcome to ::Insight’s newest surf campaign!


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