With the Winter North Shore season underway, Reef pays tribute to iconic surfers of the Islands with the launch of their ‘Icons of Aloha’ campaign. Shot by famed fashion photographer, Steven Lippman, the campaign profiles ten of Reef’s most influential ambassadors, either native to Hawaii, California or Australia, who have all left their indelible mark on the North Shore of Oahu.

Here Rob Machado, known as a Pipe Master and all around wave warrior, talks story of past, present, and future experiences along the North Shore of Oahu.