Reef is excited to announce the addition of the lovely, Alana Blanchard, to the Reef surf team. The 19 year old from Hanalei, Kauai will kick off the New Year representing Reef women’s footwear, while she surfs and travels around the world.

A lifelong enthusiast of the sport, Alana’s surfing journey began at the Hanalei Pier in Kauai at the age of 4. Fifteen years later, Alana’s competitive accolades are rising just as quickly as her following on Facebook. Alana has garnered fans and friends around the world thanks to her talent, and her love of connecting through social media. It also doesn’t hurt that she happens to be one of the most beautiful surfers in the world.

Alana has been turning just as many heads for her effortless bottom turns and her fearless approach to surfing. She just wrapped up her rookie year on the 2009 ASP World Tour. She also claimed a prestigious gem of the Van’s Triple Crown this past November winning the Van’s Haleiwa Pro, and has 2 Pipeline Master Championships under her belt. Surfermag.com just released their “top ten” list of 2009, and Alana ranked 3rd for both video and photo gallery of the year.

Global Team Manager, Heath Walker, states, “Alana performs alongside the best female surfers in the world, but it’s not just her competitive prowess that intrigues us.” Walker continues, “Alana is a true beauty inside and out, and she’s all about having fun in the water. She personifies the relaxed life and exotic nature of surf culture – all qualities that resonate with the Reef consumer.”

Reef looks forward to supporting Alana’s career, while incorporating her into the brand with some exciting projects down the road. A photo shoot and video trip to Brazil with the Reef team is scheduled for February, while various appearances at retail and special events are also in the works. Alana will be a key figure moving forward as she represents Reef’s line of ridiculously comfortable footwear around the world.

When asked about starting off 2010 as a Reef Team rider, Alana stated, “I’m really excited and happy to be riding for Reef. They are one of the best surf companies out there, and I really love the product. Reef sandals are cute, comfortable, fashionable and really good quality.”