Government campaigns against this or that sometimes get gnarly in effort to wrestle a wee bit of focus from the short attention spanned youth.

In Britain, an anti-drink driving ad back in 90's was so hardcore you actually needed a drink to get over watching it.

Well the storyboard-writing geniuses at whichever ad agency the Learn For Life Foundation in West Oz hired have topped that with the ol' familiar bunk off school, go surfin, drink beer, heavy petting with belle in the sand dunes... to step on a land mine narrative.