Fred Meds is a Swede, and one that rips.

So when Swede peddlers of cheap high street fashion H&M wanted to get some surf up em, they knew who to call.

Now you know and I know that the last Swedish Freddie they exported, Ljunberg, was a dick.

The face, the hair, the general persona. So when Meadows came along, the whole world sighed gratefully into their crispbread and flatpack furniture. I know I did.

'Whereabouts in Sweden is this sickness', you ask?