One of Animal’s burning ambitions right from the very early days has been to develop a credible, high performance wetsuit line to reinforce their continuing commitment to the core surf market. By teaming up with a leading wetsuit manufacturer, this long-term brand ambition is now becoming a truly exciting reality.
Launching in early 2010, the new Animal Wetsuit Division is currently in the process of designing and developing a wetsuit line that will fulfil the needs of all surfers – from seasoned pro’s right the way through to first timers and groms.
Animal CEO Kevin Keaney comments:
“We believe that the Animal Wetsuit Division will reinforce Animal’s core brand values. Through this quality, high image product, Animal will increase its exposure not only in store and within the specialist media but most importantly IN THE WATER”
Technically, Animal wetsuits will compare to the best in the market and will utilise high tech neoprene materials and the latest construction methods. Rider testing and refinement will play a key role in the development of this highly technical product category.
The Animal Wetsuit Division is a new partnership formed with an external R&D team bringing together a wealth of experience, technical know-how, sales and marketing expertise. This, when fused together with Animal’s powerful brand equity will deliver an exciting, dynamic “newcomer” to the core surf market.