Groundswell (www.groundswell-festival.com) a new music festival combining sun, surf, international music acts and eco credibility, is a fresh addition to the European festival circuit for 2011.

To be held on September 17th, Groundswell is being run by Jersey-based events company Allez-oop and will take place amongst the world class waves and stunning beaches of the southern Landes region, Europe’s surf capital, situated just half an hour north of Biarritz in the South West of France.

For over two decades, surfers, travellers, families and beach lovers have made the pilgrimage to the beaches of Hossegor, donned the bikinis and boardshorts and immersed themselves in the sun, surf, bars and beach parties that are the trademark of this alluring region of France. Now they can add a cutting edge music festival to the mix.

Groundswell is expecting a crowd of 15,000 fun-loving, ocean-mad revelers, there to enjoy their own endless summer by checking out the international acts at the Groundswell Main Stage, Groundswell Dance Arena and Grassroots Stage, and by experiencing other attractions including the Eco Village, Action Sports Expo and Global Food Village.

“Our aim is to make Groundswell more than just a music event,” said Allez-oop Co-Director Linzi Wilson. “We will enable our audience to experience all that Hossegor and the surrounding area has to offer with exclusive travel packages. We’ll make sure festival goers have access to the best deals for accommodation, surf lessons, bike hire, and much more. We will keep you up to date with the latest surf reports, club nights and Groundswell activities. Groundswell is everything you need for an amazing summer, surf, sound experience.”

Will the surf be any good? The world’s best surfers think so: the following month sees the World Professional Surfing Tour (Kelly Slater included) hit Hossegor. Will the sun shine? Hossegor basks in 25-degree perfection through September. Will the music be any good? Allez-oop are bringing an epic line up of high calibre international artists to the three Groundswell stages.

Like its award winning sister event, Grassroots Jersey, Groundswell will showcase a commitment to environmental sustainability and global responsibility. Tickets for Groundswell start at €45, with further line-up and brand partnerships to be announced soon.

Website: www.groundswell-festival.com